What industry do you think your business is most related to?
Food & Drink
Palm Springs Spirits
Gin and Tonic
Description of the product
Premium Gin & Tonic made with quality ingredients and subtle hints of citrus and cucumber.
Description of the product target audience
Adults 21 and older. Active. Enjoys an array of activities from outdoors, camping, golfing, hiking, concert-goer, backyard patio, pool party-goer, party-host, bar and/or patio-seeker.
The audience is looking for a great cocktail and an easy alternative to beer and wine. Enjoys cocktails but dislikes having to haul all the heavy glass and ingredients to his/her final destination. The audience is more Male than Female.
Label design for a sleek (355 ml) 12 oz. aluminum can (similar size to a tall La Croix can). The label design needs to be able to scale for multiple products within the Ready-To-Drink category. The product will be sold per can or as a four-pack (tied together with plastic rings). The label will be printed on a matte finish and wrapped around the entire body of the can, including the neck. The designer can highlight ingredients on the front of the can.
Label 1 Copy - Gin & Tonic
Company name: Palm Springs Spirits
Text around the neck of the can: Premium Gin & Tonic, 2 servings in a can, Gluten Free
Text Front of Can: “PREMIUM GIN & TONIC with Citrus & Cucumber." Ready-to-drink. And the following copy must be a minimum of 11 point font. "10% ALC/VOL (335 ML) 12 FL OZ, Premium Gin with Natural Flavors & Carbonation".
What to avoid
Background colors/illustrations that are too distracting and make it difficult to read the text on the can.