OrangeCrush is a dream to work with. Cheryl is a true professional. Her designs are amazing and she is super responsive. I highly recommend Cheryl.
Awesome designer to work with. Our product is doing well and stands out on the shelf.
How lindsay g started their product label journey
Who are you known as?
De Casa Fine Foods
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We sell Organic and natural salsas, dips, and tortillas to grocery stores in the NW. We sell mainly to natural markets- like whole foods. We target a general audience of customers in those types of stores. We price our product at an affordable level, and we want to be the product people always have in the fridge.
What inspires you and how do you envision the design for your business?
We need to redesign the labels for our corn and flour tortilla lines. We are going to change the name from the Carmen's brand to De Casa. I've attached an example of the old label as well as what our De Casa logo looks like. We would like to keep the label under 6" (probably closer to 4 or 5" and either round or rectangle) and no more than 4 colors. We want put the nutrition information on a separate label on the back of the package. The corn tortillas need to say "Organic" and have the USDA organic symbol. We really want to make sure the organic stands out. Both the flour and corn need to have "non-gmo" and "Keep refrigerated". The flour is not organic but needs "Aluminum free" and "No preservatives". I've attached examples of the 5 kinds of flour. I don't have examples of the corn, but they should be the same as the flour (only with organic on the label). There are two kinds: white corn and yellow corn.
We like clean and simple labels.. but not as simple as the current ones. Please feel free to be creative, but we don't want to overly confuse the customer with radically different labels.