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How 1000 & 1 Bites started their product label journey
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Food & Drink
1000 & 1 Bites
Description of the product
Mamool is a traditional cookie eating throughout the Arab world. Traditionally, it is either stuffed with dates, walnuts, or pistachios. This particular product for this project is the date-stuffed cookie.
Description of the product target audience
In general, we target cookie consumers from all demographics and socioeconomic backgrounds.
1000 & 1 Bites is a pun on the famous 1000 & 1 Nights (or Arabian Nights). We are looking for a product label that is mythical, legendary, and fun like the Arabian Nights and Sindibad. We need both a front and a back label for our standup pouches (see attached example of a standup pouch). We are looking for a character to be designed and incorporated into the product label like sindibad in the images provided. However, we would like it to be original and different than the images provided, but still keeping with the Arabian dress and style. This character will be a key part of our brand similar to the elf in keebler cookies. The character should interact with the product in someway. Also, we would like the product name (Mamool) to be more conspicuous than our logo. We have included the .eps and .ai files for our logo, .eps file for our barcode, the file for our nutrition label, pictures of the product, and a document called Logo Guidelines that provides more details of what should be on the front and back labels. If better pictures of our product are needed, please do not hesitate to ask.
What to avoid
I would like our product in the label to look less a picture included in the graphic and more like it is a graphic itself if possible.
Label dimensions for both front and back: 5.5" width (139.7mm) x 6.5" length (165.1mm)
These are the examples of the character we are looking for. These are from an old series called Sindibad. Sindibad is a famous tale known as Sindibad and his seven voyages. Although he was a young man in the tale, in this particular cartoon series he was a boy. We would like him to be young like this and adventurous.
These examples are here to illustrate the mystic and intriguing nature of the Arabian Nights, which our brand name is a pun on.
Gold may not be the pouch color but this just gives an idea of how the pouch looks like, although the dimensions of this pouch are our dimensions.
This particular example is to illustrate two things: 1. We'd like our product included in the label, and we want it to look like it is a graphic more than a picture. 2. We would like the front label to include some nutrition facts like here in the lower left corner of this product, but of course we do not want it to copy this in anyway. See our Label Guidelines for more details.