How Whiten started their print or packaging design journey
Who are you known as?
What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
Whiten has created a professional-grade, handsfree, teeth whitening product that makes professional teeth whitening affordable for the masses. We have taken the exact technology used by dental offices and professional salons and created a handsfree, take-home, retail product that produces results in only 10 minutes. We have been in the teeth-whitening industry for 5+ years, and we understand that a take home retail product is what consumers are looking for. Our product is more effective than anything else on the market for this price because we use the same LED light accelerator used by dentists, yet our prices are lower than any other product in its class.
What inspires you and how do you envision the design for your business?
(Clarified on 9/20/11) - - We are looking for ONE packaging design for the Whiten light, mouthpiece, 4 gels and charger. We are going to choose a design that lends itself to smaller packaging versions for a 4 gel refill pack and mouthpiece replacements. We want our packaging to communicate "Classy" yet "Funky".. Packaging for the light need not be larger than 6" x 6" x 2". This is a retail product, so it needs to be suitable for retail sales and shipping. We want to be edgy and fun but still appeal to the masses.
Clarified again on 9/20/2011 - We need a "Packaging" design. We love that designers are submitting artwork as well, but please understand that we are not looking for artwork submissions. We are looking for an interesting package for our product and while artwork is integral - please do not submit a plain box with interesting artwork.. we do not want a plain box!!
THINK FUNKY!!!!! We want you to have FUN with this design! Our slogans are "Got Funky Teeth? Whiten!" and "Get the FU*K out!" We are having fun creating this product and we want people to have fun using it. Our demographic is broad because of our pricepoint: Age - 16 to 50; Gender: male and female; Socioeconomic - $40K+ or spending daddy's money. We are making this procedure affordable for everyone. The purpose of this product is to make everyone feel better about themselves!!