Inform non-users that NEAT Receipts is the best solution to organize paper digitally
Desired Color Scheme:
cosistent with previous ads
friendly, helpful, slick - consistent with previous ads
Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png)
Challenge Description: NEAT Receipts is a portable scanner and digital filing system that helps individuals and small businesses organize paperwork on the computer. It scans, reads and organizes receipts, business cards and documents into a searchable database. The product helps users create expense reports, prepare for taxes and manage their small business and personal finances.
Advertising Goal: Inform non-users that NEAT Receipts is the best solution to organize paper digitally.
Target Consumer Profile: The typical NeatReceipts customer is a male who uses NR primarily for business purposes. He owns and operates a small business with 1 to 9 employees and revenue under $500,000. He is 40 or older and earns over $100,000 annually.
Consumer Insights: Customers use NEAT Receipts primarily to organize receipts and track expenses.
Brand Attributes: NEAT Receipts helps people organize the paper clutter on their desk. Perfect for the home office or small office, and is portable enough to take on the road. The magic is in the software that intelligently identifies and categorizes scanned items.
Brand Positioning: NEAT Receipts helps you organize your paper and simplify your life.
Mandatory Elements: Tone: friendly, helpful, hard working Tagline: â€œThatâ€™s NEAT.â€
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