An event poster for an adventure race, much along the lines of "The Amazing Race" TV show. This event will take place in Richmond, VA in September 2016. Teams will race around town completing unique challenges, solving puzzles, and taking photos in the hopes of collecting the most points. The website - rvaadventurerace.com - has more details. We're looking for an ad that evokes the event's sense of adventure - teams working together and darting through the city - while avoiding anything like bikes or swimming representative of an athletics-focused race.
Image elements could include globes, maps, or compasses as seen on the website, but we're also open to other creative interpretations that meet the spirit of the event. General imagery evoking the City of Richmond, Virginia could also be appropriate.
We anticipate the target demographic to be young professionals, 25-45 years old, though the event will be open to all and will likely include families.
Text should include:
The 2016 RVA ADVENTURE RACE
September 17, 2016
Tickets and more information available at