Starrados is a very talented, creative, professional designer and very pleasant to work with!!
- Chesterfield Tea
How david Pr7 started their other packaging or label journey
Who are you known as?
Brisbane Fine Foods
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a family business, and we want to take it to the next level. Seems we have been stick in the twilight zone for a little while, we have now discovered Facebook!
Dads in his element selling the dips, but really we think we are taking as backwards direction on visual attractions of the label.
The product we are selling is and indulgent dip that accompanies fruit, ice cream/Deserts and other snacks. It is a value Add, item, which means people want to buy it, we just want to make more people want to buy it!
Target mid 20’s to 40’s – and all the oldies that want an aphrodisiac
It is in the fresh Fruit Industry and we nationally supply to a major chainstore, But we want to get noticed by more people.
What inspires you and how do you envision the design for your business?
A heat seal foil label for a dip (three flavors) Chocolate, Caramel, White Chocolate.
We want a label and logo combo that is new, fresh and exciting – we want to stand out on the shelf.
The owner is 60… and a little outdated, and well he said “Son, do something with this will you.”
So I need help to reinvent the label – Do you have the X Factor?
We have attached copies of the old labels:
Really what we don’t like about this label is:
There is no barcode on the label (13 digit barcode)
It’s old and dull – just like dad.
Not aimed at the market we want (Market is Mid 20’s to late 40’s looking for an indulgent addition to Fruit, Ice-cream and other snacks and deserts.) – You know those fun folk that want to have a party.
Our web address is wrong: http://www.wickeddips.com.au
Ingredients is not clear – people want to know what they are eating! I know I do.
We hate the logo – Have you seen it? Really what has a devil’s tail got to do with dip! Seriously!
We think Logo might be too big and the product is lost to the logo. (IE White Chocolate dip) What am I buying? Dip or a devil’s tail?
The main buyer likes the fruit, we are not keen with how it looks and is presented (Plonked on the label) – looks like Grandma put it together. Or maybe it was dad!
What we like about the label:
It’s the right size
What other brands we like:
Charlie’s Fruit Juice (NZ)
Collective Yogurt (NZ)
Ben & Jerrys
Flying Fox Ice Blox’s (AUS)
We love quirky, Funky and Fresh. As we can’t choose where the product is placed, we need impact.