Our Mission Statement
The Waterfront Business Improvement Area (BIA) is the voice of the business community. It is committed to improving and promoting the Waterfront area through investment and advocacy to maintain its position as one of Toronto’s premier shopping, business, entertainment and tourist destinations.
A stone's throw from Toronto's downtown and financial core, The Waterfront BIA encompasses the exciting heart of the City's central waterfront with Lake Ontario and the Toronto Islands forming a spectacular backdrop for the area's countless attractions.
Stay in one of our relaxing hotels, take in a dynamic theatrical performance, wander through our galleries and studios or attend one of the vibrant cultural festivals year- round. Stroll Queen’s Quay Terminal and visit our many unique shops, then enjoy a delicious dinner at one of our fabulous restaurants.
Looking for recreation? Play in the parks, stroll the revitalized promenade, skate on the outdoor rink, rent a bicycle, canoe, kayak, sailboat or power boat. Indulge in a cruise on one of our fine charter vessels and enjoy Toronto's spectacular city skyline from the water. There is no end to the activity on the Waterfront!