Need dynamic trade show graphics to rival big corporate competitors

PneuTools, Inc.

We design and sell pneumatic nail and staple guns to the Construction and industrial manufacturing industries in the US and Canada. We also manufacture some niche fasteners for our tools out of our location in Memphis, TN. We are a smaller family owned company in the midst of an industry otherwise controlled by corporate giants; yet, we are well-known for the quality of our tools, our consistent ability to innovate and our customer service.
Our typical target audience is the type of person who works with his/her hands all week and spends free time in the woods. They are down to earth and practical people who aren't necessarily wowed by technology when it comes to work, they just want something that gets the job done and makes their life easier.

We have purchased a new booth frame for our 10’x20’ booth at our annual trade show. The graphics will be back-lit with LED and need to be high resolution for die segmentation fabric printing process. We are looking to utilize our recent photo-shoot as the foundation for an eye-catching, dynamic, visual design that tells our story with images and as few words as possible. My goal is to focus on a unique design that works with our current branding elements, but I don't want a booth that just looks like our catalog or a giant brochure. (Please see the attached briefing document for more complete descriptions and requirements.)
You will notice in the briefing document that there are 3 "sections" to the booth. My original thought was to make one wing represent our construction business and the other wing represent our industrial business, while the middle conveys a central company message. HOWEVER, I also want a design that looks unified across all three panels and I am open to other layouts and ideas. I'm most interested in coming up with a cool looking design.

The images that I provide should become the main visuals for the booth, but feel free to be with how you integrate them into the design. I have attached a few pictures to provide different options. You DO NOT need to use ALL the pictures and you are free to blend or accent the pictures with other stock photos if your design concept can be enhanced by them.