How alex.martayan started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
The company is a construction company working on large contract and mostly active in Electricity and Water network construction and maintenance. The designer should spend some time to see the project section of their website, http://www.cebat.it
The customers of the company are all B2B. They are very large companies such as enel, and Terna main electricity distribution and transmission player in Italy. The company wants to rejuvinate a logo from the 60ies. The dots between letters should disappear, similarly the wording below their current logo should disappear. The stripes under the name ... I don't know ... the idea is not to have a BIG discontinuity with the past. The business is in the process of being acquired by a fund and the thrid generation of the owners' family will stay in the company. The company will be positioned as a utility grid construction and services company... therefore as an idea electricity and water could be part of the logo. I did an attempt just as an idea to think about. The same blue of the current logo should be preserved, but I'm open to changes. Who knows if a second color could be introduced (red? dark Orange? to be defined)?
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd think about one main color + one (three total max)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The idea is to start with the logo and then if a good one is found to explore a braoder cooperation with the designer.
A few more points:
The idea is that the Logo could evolve and if a good "C" is build we could imagine progressively using that one to complement the full log stand alone (for instance on the safety helmets, the jackets, the vehicles...)
electricity, water are the main networks. If there was a third one in terms of network it would be data. Some idea in a pic attached. But not sure if we should go beyond water and electricity.
I will meet the company on Thursday 24th of October in the morning and would like to present 5 best logos for selection. It is a conservative B2B construction industry. No room for emotion. Needs to covey Rigor. Execution. Trust.