Wilston Winter Magic Fair community event in Australia needs a new logo

Wilston Winter Magic Fair

Wilston Village is a vibrant stylish dining, health / well-being & commercial urban village appointed on & around Kedron Brook Road in the northern suburb of Wilston in Brisbane Queensland Australia. Wilston Village is hosting the inaugural Wilston Winter Magic Fair on 3 June 2012 as a street fair / community event to showcase local businesses & community groups involved in the Wilston Grange Business Community & others. These businesses operate in Wilston Village & further afield / in the neighbouring suburbs / catchment surrounding Wilston Village. This community event is to enhance local community spirit as well & showcase Wilston Village & the precinct to the wider Brisbane community. A broad mix of local residents & participants including local schools, charities, non-government organisations, families, professionals as well as home-based & shop-front businesses etc will attend & be involved in the Wilston Winter Magic Fair. There will be entertainment in the form of performers (on stage & roving) & rides for the children. There will be street stalls (road will be closed) - food, craft, retail etc.

Target Markets - Attendees - a broad mix of local residents & participants - including local schools, charities, non-government organisations, families / children, professionals as well as home-based & shop-front businesses AND Corporate sponsors

Requirements -
We require a master brand logo to represent our Wilston Winter Magic Fair community event which encompasses the following:

1. Text
• Wilston Winter Magic Fair (larger, more prominent)
• Spellbound with Community Warmth (smaller)
• Sunday 3 June (smaller)
• Typeface / font - clear, simple, prominent, professional, stylish, timeless, modern, simple / uncluttered
• Minimum one (1), maximum two (2) types of typeface / fonts

2. Graphics / Design Elements
• Illustrative, no cartoons, not child-like animation, minimalistic, less-detail / not fussy / simple / uncluttered, professional, dramatic, clarity / clear, crisp, bright, modern, minimalist
• Symbolic of winter / magic / spellbound / community - example: snow globe, snowflakes, sub-tropical winter sunshine (NOT a typical winter - it does not snow in winter in Brisbane)
• Stock images or clip art are NOT to be utilised in the logo

3. Colours
• Minimum two (2), maximum three (3) colours; complementary colour palettes
• Warm winter colour/s
• Bright clear colours, reflective of bright crisp Brisbane winter days - blue (sky) / green (outdoors / trees) / yellow (sunshine) - refer to the .pdf brief
• No dusky / dim / hazy colours

4. Other requirements
• The files we will require are: Print file format - .ai (CMYK)
& Web file format - .jpg & layered .psd (RGB); .eps files & pdf files; colour & mono please; high resolution
• Transferrable across marketing mediums - merchandise, letterhead / email signature, internet, banners, signage etc