How Design min ring started their logo design journey
Who are you known as?
Design min ring
Tell us a bit about who you are and the people you reach
Design min ring (In English “Design my ring”), is an upscale website and delivery system which offer the customer the opportunity to get a custom-made engagement- or wedding ring designed by professional designers and then produced based on their personal wishes regarding the design, such as ring shape, gold type and diamond size.
For engagement rings the main target audience is men age 25-35 who want to propose to their girlfriend
For wedding rings the target audience is both men and women aged 25-35
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
There are several important keywords, which have to be taken in to consideration when it comes to the visual layout of the logo and what it signals. The logo should incorporate as many as possible of the following factors/feelings:
The product offered and the rings produced offers an extreme degree of personalization (Design min rings motto is: “We help you make that special ring, that will make her say “yes” when you propose)
Our offer is a high quality offer. Absolutely no discount or “me too” mainstream feeling.
We are a Scandinavian company and our customers will be from Scandinavia, all strongly influenced by the Scandinavian design culture;
- less is more / minimalism / functionalism
- simple yet solid elegance
- top quality
- modern look without being fashionable
So our logo should reflect the rings we produce, which are completely opposite of being “flashy” and characterized by being cheap “bling-bling”.
On the other hand the customers will get very good value for money; it is a “good deal” you are getting without compromising on quality.
Another very important factor to signal is credibility. The viewer of the logo must have no doubt that the company behind the logo is a serious, trustworthy and solid company.