Here's the bottom line... our name is lasso moon because it represents the ambitions of our clients and how we help them get those ambitions executed. But we can't be cheesy about it. We can't turn this into some knock off Jimmy Stuart holiday movie. This is NOT meant to be whimsical or nursery rhyme or someone actually lassoing a moon. If your design lassos a moon, you will be disqualified. We don't mind incorporating a lasso in some way like the letters, but it must be subtle and represent the highest quality. Our clients are high end... fortune 2000 clients who want a creative agency, but won't let it be over the top. There should be some symbolism to it with the moon, but again if we just wanted someone lassoing the moon, we would have done a $299 contest.
We had one idea on a symbol we kind of liked, but it's not required... Incorporating the "L" from Lasso and an illustration of the moon into a harmonious symbol that has proportional height/width dimensions. This we could then use stand alone. Again, it's not required, it's really just an idea. You probably have better ones.
Once other thing is we will certainly favor people who illustrate the moon themselves and not just go get some vector icon from icon shack, dollar photo club or istock. Get what I mean?
Get creative please.... and don't repurpose old logos from other contests. We've run enough of these to know who does that. Be smart and original or don't bother. You can do it!
I promise you, we will provide a lot of feedback along the way to support your creativity!
The winning designer will provide the logo in .ai or .eps format. Please do NOT use fonts that cost more than $99 for a complete set. I don't mean $99 for the single font, but $99 for the whole family. If we like your logo, we will ask where we purchase the font from and if the font family is more than $99, we'll have to disqualify the entry. This is really important to us because we will use the font elsewhere in our marketing. Thanks for considering this in your design entries.