**EMPHASIS is on developing leaders who go on to develop other leaders**
1. The audience is developing leaders both in formal and informal leadership roles who through their own growth will be able to develop other leaders
2. people in organizations who need practical advise and help with discovery as they work through challenges faced in the organization
3. I would like to see more abstract minimalistic designs
4. I would like designs to be eloquent but simple enough that they scale nicely in that might even allow it to be put nicely in a format such as a favicon but present a bold enough look that it will fit nicely on larger settings such as signs and stationary
5. While there is very much a research element behind this logo, I would like to stay away from any concept that screams academia!
6. The fuel of Mullmentum is high levels of energy and perseverance
7. Descriptive words: Transparency. Authenticity. Intentionality. Connectedness. Developing. Supporting. Champion.