We really liked the innovative thinking when it came to the logo!
- antonio banaducci
Great to work with Antonio. Stylish and neat logo. Just as I requested. He was easy to communicate with. The experience was a pleasure
Excellent, clean design.
- JEC - Justin
Good to work with, very responsive.
How cmcnexus started their logo design journey
Who are you known as?
National Association of Vision Care Plans and/or NAVCP
What’s your company slogan?
Tell us a bit about who you are and the people you reach
The National Association of Vision Care Plans (NAVCP) is the unified voice for the managed vision care industry. Our members cover approximately 53 percent (170 million) of all Americans by partnering with eye care providers in all 50 states and Puerto Rico.
We know that that patient-centered vision care is essential healthcare. And we provide a forum for cooperative industry collaboration on initiatives that
• Promote the value of managed vision care plans
• Advocate for public policies and regulations that preserve and strengthen consumer access to affordable vision insurance and benefits, and help ensure price transparency for patients and employers that provide benefits
• Foster patient-centered cooperation between plans and eye care professionals
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want the NAVCP logo to function visually on its own and as related to the AAPAN logo (attached). When positioned next to each other they should communicate that they are organizationally related.
We want the logo to communicate a modern, sophisticated advocacy organization that is an important voice in U.S. healthcare.
Modern and clean
The NAVCP logo should include both the name and a graphic representation, like the AAPAN solution. The goal is to introduce a new, modern logo for the association that within a few years can focus specifically on the visual representation without the name. NOTE: IT IS ESSENTIAL THAT THE ENTIRE NAME IS TREATED WITH THE SAME WEIGHT/IMPORTANCE. DO NOT MAKE PART OF THE NAME HEAVIER OR MORE PROMINENT THAN ANY OTHER PART. THIS WAS A MAJOR ISSUE WITH THE DESIGN OF THE AAPAN LOGO.
The winning logo must work equally well in B/W as the color version. The logo also will be reversed out of a dark background in many uses.