The Procurement Transformation Framework is an open source, collaborative benchmarking tool to help organizations understand how well (or not) they are performing in a specific business process (in this case procurement). The key value is its simplicity / approachability to drive adoption of the methodology by practitioners. Those practitioners want to know how they are doing compared to their peers, contribute their insights, and identify peers that they can work with to figure out what they should do next (the benchmarking part).
The methodology consists of three parts / corner stones: processes, people and technology, and participants assess their “maturity” for all three of these elements. The logo should consist of three interconnected elements while the name is Procurement Transformation Framework.
The key aspect is that the methodology is “community-owned”, and the goal is to share the results with peers, and collaborate with peers on how to improve any one or all three of these elements. The results are intended as a “conversation driver” rather than being a scientific, comprehensive survey.
The brand elements should convey "open", "simple", "community".