We’re a start-up in an established industry; vacation motorhome rental. And we’re different, a Roadtrek is NOT a big bus motorhome or a boxy Class C on top of a Chevy or Ford van.
Eat Sleep Go intends to capitalize on the unique characteristics of the Roadtrek; a nimble and fuel-efficient (diesel) Class B motorhome that goes where larger motorhomes dare not.
A "retro" or "vintage" look is preferred but I am open to other styles.The logo will be primarily featured on our website and business cards, so a design that can be sized up or down without loss of detail is necessary. Please use the color palette shown in the attached photo of a pillow.
The design should convey a desire to "be there", as in a vacation, beach, or travel scene. The vehicle should be in the design and be recognizable as the Roadtrek "RS Adventurous" model, though not to infringe on Roadtrek's trademark or copyright. Several designs already received have included very good vehicles.
Our target customer is an affluent and active-lifestyle "baby boomer" married couple OR affluent young family, with an affinity for uncomplicated travel without giving up comfort and convenience. When a target customer lands on our website, we want the logo and graphics to draw them in. The more they like what they see, the longer they'll stay, and that translates into bookings.
Thanks for taking the time to read (and re-read!) this brief, and to apply your creative genius to launch our new business!