Takeout Kit creates meal kits that make it easy for customers to cook global cuisine at home. Our products are mostly be Asian dishes like pad thai, ramen, pho, empanadas, and tikka masala. We send all ingredients and a recipe card in a colorful box.
For the logo design, using the take-out box is optional. I would like to consider both options and I am looking for designs that don't simply mirror our current logo. Other elements could be chopsticks, noodles, bowls, curry and rice, or Asian soup spoons, globe, planes, world monuments.
We are looking for one-of-a-kind design and iconic art. I will be most impressed with custom drawings, interesting textures, creative color use (does not need to be monochromatic), and interesting font uses. The logo should be clean but it should convey "food" and "global" maybe "cooking" too. Please do not submit stock logos - we check stock sites for originality.
I would like to match the look/feel of our new boxes (attached).
Demographics: 70% female, 30% male ages 25-35, USA, middle to high income.
The feel should be adventurous, authentic, upscale, but also relaxed and approachable.
Fonts: Looking for a subtle branding old world/global or modern/global as the main font. Clean classic complementary font for easy reading on the web. Nothing that is too Asian in style, please!