1 - The focus words should be "handy works" with "Maine" less pronounced.
2 - It should feel warm, inviting, honest, reliable, and knowledgable.
3 - Action/ movement is good.
4 - Every part should have a purpose. I like hammers and nails as tools, but if you include them, be sure they are doing something active.
5 - Balance is good, but not perfectly symmetrical.
6 - Hand sketched look is preferred.
7 - Doodles are possible encouraged, but maybe not. We have not seen any yet to compare.