Clever not obvious.
Intelligent not cheesy or goofy.
Simple not cluttered.
Should appeal to a large audience.
A strong branded type/font with a pictorial mark, emblem or character is desired.
I'd like to use some sort of basic ICONS or a series of ICONS in the logo.
Think Web 2.0 applied to travel. you can also include ".com" in the logo if it works well with the design.
I'd like to eventually create a family of logos based on this logo. Logos would be for Travel in Nicaragua, Travel in Costa Rica, etc. The font style could stay the same, and an icon could change.
Please keep this in mind when you are designing the logo. But no need to include these in the logo now!
I am looking for a logo (or a version of the logo) that will also work as a social media icon (facebook).
http://www.travelincentralamerica.com is the website, but it currently is only a site for travel packages. The site will sell guides and promote social networking for travelers.
I'd like to limit the use of multiple colors in the logo.
A version of the logo should also work in one or two color for tshirt printing.
It will also need to look well in one color... grey for use in the footers of websites.. like the logos here: