Our demographic is wealthier, suburban families with young children. In most cases the decision to call us is made by the Mother of the house. We are not really a feminine company at all, but we need to be appealing to women. Hopefully the logo can communicate this.
I would like the logo to be a round emblem that features a cartoon frog crushing a mosquito with one hand.
I have included a very rough mock-up of the design in mind (the mock-up is the image with Bruce Lee in it). I would like a round emblem - "Skeeter" across the top, "Beaters" across the bottom. Inside the circle I would like a cartoon-ish, masculine frog crushing a mosquito with one hand while giving a devilish grin to "the camera" (a more playful, devilish grin than Bruce Lee's face in the picture - think more like George Clooney). The frog needs to show that he's a fun, cool dude but he also knows how to do his job - which is get rid of the mosquitoes.
I would like the words "SKEETER BEATERS" to be in all caps Futura font. Alternately, I would be interested to see "SKEETER BEATERS" in the same font used in the poster for the movie Despicable Me. Of course, any other ideas are welcome as well.
This logo will be made into a round, embroidered patch that will be on the uniforms of all Skeeter Beaters technicians. It will be made into bumper stickers and magnets that we will hand out to customers. It will be on all of our business cards. I would like the end design in number of high resolution file types for future use.
Thanks for taking a look!