Our Company Name: Our inspiration for choosing the name "Snow Angel Films" was primarily because it reminds us of our childhood days when we were really creative. Looking skyward, imagination, hopes, dreams - these are words that come to mind when we think of snow angels. Snow in particular is fun, fresh, pleasant, a form of water (which douses fire and is changeable and adaptable). Snow is clean and fresh, yet not necessarily simplistic and passive - it can be cold and challenging.
Our Business Objective: Our motivation for starting SAF is to have an independent, professional platform from which to tell stories through various visual media, such as short or feature length dramas and documentaries, promotional and educational videos or photo essays and the like. Our aim is to create work that is intelligent, thought provoking, inspiring and hopeful, while still being realistic and meaningful. We want our viewers to feel that they have invested their time well and have experienced something new and refreshing when watching our films.
Target Audience: We want our work to be accessible to a popular audience, such that it is intelligent and creative, yet not so abstract or specific that it can't be understood and appreciated by mainstream viewers.
What distinguishes us is our unique identity of being visible minority women of a South Asian, Muslim background who have grown up in Canada. Our films will reflect our life experience and perspectives and will be an opportunity to express ourselves and explore outside our box.
Visual Goals for Logo: We would like our logo to look intelligent, yet still whimsical and fun (but not too childish). We like simplicity with some indication of detail. We prefer an artistic and creative look over a corporate look. Artistic looks we enjoy are ones using brush strokes, that are slightly abstract, while still showing a clear and identifiable image. We would like to avoid typical Snow Angel images that are often very seasonal, "Christmassy" or religious looking. We want the logo to have personality and to represent our goal of creating meaningful, smart and fun films for a mainstream audience.
Essentially, we'd like to create something that looks more artistic than corporate and appears more animated in a traditional sense versus an obvious computer-generated look. Something simple, but not too abstract.