~~WHAT WE'RE LOOKING FOR~~
Two slightly different designs/orientations:
1) A logo combining a W&W image (see below) and the words 'Waistcoat & Watch' - the primary use of this will be in the header of our website (http://www.waistcoatandwatch.com).
2) An image representing the words "Waistcoat & Watch" - this will be used primarily in social media profiles (Facebook mostly), and as such will need to be OPTIMIZED TO FIT WITHIN A SQUARE (think Facebook page picture, recognizable down to 32x32 pixels).
NOTE: the logo-with-name (1) could just be the image-logo (2) with the appropriately stylized words 'Waistcoat & Watch' added. The image part of (1) and (2) need not be the exact same, but they can be - and the two image aspects DO need to be recognizably similar.
~~WHAT WE IMAGINE IT LOOKING LIKE~~
It might sound silly, but we're going for name-recognition-through-imagery: we're thinking a pocket-watch wearing a waistcoat.
We're looking for a modern-looking, 'Web 2.0' (I know that doesn't really mean anything, but I think it will give you an idea) type of look.
The Safari logo is VERY close to what we're imagining - just a pocket-watch instead of a compass, and 'wearing' a simple waistcoat.
We have the following in mind, but are particularly open to your artistic discretion here:
[We're imagining the pocket-watch having a gold rim/case - so mostly yellow/gold, black, and white; we're imagining a black or dark grey waistcoat, with light pinstripes.]
Probably the exact above image, with the stylized words 'Waistcoat & Watch' added also.
We think it might be best to complement the modern look of the image with a more classic/retro text component. We're very open, though, to how you think best to combine the above image with text.
~~WHY WE'RE LOOKING FOR A NEW LOGO~~
We've realized that we're currently struggling with name-recognition and name-retention - people just don't easily remember the words/name "Waistcoat & Watch"
We want a simple, recognizable, and memorable logo that reinforces and clearly evokes the name "Waistcoat & Watch" (again, which is why we're looking for the simple image of a pocket-watch wearing a waistcoat!).
~~WE ARE OPEN TO YOUR IDEAS!~~
We've tried to be as specific as possible in this brief, so that you have a clear idea of what we're looking for. BUT we do realize that YOU are the graphic-design/logo expert - not us! So, we are very open to your ideas/inspiration.
Just remember - what's most important is that the image CLEARLY and MEMORABLY evokes/expresses the words "Waistcoat & Watch."