How matthias.hentschel1 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our brand is based in Berlin, Germany and we sell necklaces with recycled cpu's as pendants. We are also planning to add more jewellery made out of recycled computer parts. The brand is appeals to the IT and Tech crowd but the logo should not be too nerdy. We have found that a lot of people just like the necklaces as an interesting accessory especially in a highly individual and alternative city like Berlin. Our target group is young, hip and always looking for new, cool products that sets them apart from their peers. The logo should combine the IT/Tech and the "hipster" side of the product.
What industry do you think your business is most related to?
Art & Design
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The brand name has a double meaning. IT's Chic means -"It is Chic" on the one hand and "IT is Chic" on the other hand.