Logo design for the hottest kitchen item of 2014 - Shape+Store containers!

Shape+Store

Shape+Store containers allow the user to quickly shape soft foods into several hexagon portions which can then be frozen for future use. Once frozen the portions can easily be removed as needed to be thawed, baked or cooked. The Shape+Store containers are perfect for cookie dough, baby food, flavoured butters etc. For a demo of our existing container visit http://www.getsmartcookie.com. This was our first product which we named The Smart Cookie as it was intended to be used for cookie dough. We are now rebranding because this product design can be used for several food products, not just limited to cookie dough. The target market is people who like to purchase kitchen gadgets and typically freeze foods such as busy moms.

The logo needs to be appealing and will draw attention when sitting on the store shelves. In addition to the logo we will also have package design that will communicate the features and benefits of the product. The main benefit of the product is that the food being stored is protected from freezer burn and is already portioned out, ready to use at all times, it takes the preparation time away (i.e. if freezing cookie dough, any time the user is ready for a fresh baked cookie they just pop out a portion or two and bake, they will have a fresh baked cookie in less than 10 minutes!)