I have been looking at independent travel agent websites and find they are woefully stuck in 1995. The imagery is terrible, the fonts are outdated, and I want my design to crush them. :)
Some of the bigger tour companies like Intrepid Travel, Abercrombie & Kent, R. Crusoe & Son, etc. have done a better job of capturing their "vibe" of travel, but I want to compete with these larger companies to create a "crafted" experience with Supporting Cast Travel.
My vision for Supporting Cast Travel (http://www.supportingcasttravel.com) is to capture the essence of those movies, books and TV shows that inspire us on the couch and to help the consumer see that they don't have to live vicariously from home. They can --- and should --- have their own adventures, see the places that inspire them firsthand, and come back with their own stories and scenes.
I am very inspired by design blogs such as Design*Sponge and Apartment Therapy, as well as food bloggers like Joy the Baker, Smitten Kitchen, and Shutterbean. I love the Instagram aesthetic and consider myself modernly retro. I enjoy great fonts!
My target audience are travelers who are busy with their 9 - 5 jobs but that want unique trips beyond the usual packaged tours and locations (i.e. cruises and Costa Rica). I almost see my company appealing to hipster-types from a design and activity perspective. I will be utilizing local guides, boutique/homestay accommodations, and from initial conversations to the end, I want the traveler to feel like the star of their own journey. When my budget grows (I'm bootstrapping now), I would love to have very design-focused materials from initial conversation all the way to the end.