WHAT DOES 'JUSTBOOKME' DO?
A problem that Kitomba is looking to solve is how to bring salons/spas and new clients together.
We believe there is an opportunity to provide an app that allows a prospective client to (i) search “all” salons/spas according to their search criteria (e.g., in their local area that have availability with a 1 -2 day time frame and that offers the services they are looking for), and then (ii) to immediately make a booking. This booking would show up in the salon/spa appointment book as a an appointment (it may then need to be confirmed by the salon/spa. This confirmation would be sent to the prospective client by SMS). This is JustBookMe.
WHAT WE HOPE TO ACHIEVE:
JustBookMe brings clients and salons/spas together - more easily. By making it easy for prospective clients to find, select and book an appointment, JustBookMe hopes to:
For the user
1. Improve the search process for someone seeking hair or beauty services
2. Provide instant visibility of spa/salon availability and on the spot booking to service the ‘last minute’ part of the market.
For the salon
Help salons grow their business by providing a directory and another vehicle for the salon to be searched and found by prospective clients.
Provide the opportunity for salons to fill their appointment gaps with minimal marketing effort
We have identified a number of personas to identify the types of users we expect to get the most out of the service.
Busy Professional Women - Her image is important to her in her professional life as well as her home life. She has her hair and skin care done regularly but finds it hard to commit to pre-booked times
Working male - Having fashion and personal presentation is less planned or important and more immediate availability will mostly be the buying decision. Time is a priority as they leave until it already needs doing
Gen-Y - They are tech Savvy, interested in fashion and their personal image. Salons need to ‘stay connected’ with these Gen-Y types. She is likely to use the hairdressers to come in for a ‘quick up-doo’ or hair styling (GHD straight or curls and simple updo styles)
Label Lovers at 'Target' prices - She wants her hair done by ‘known’ Brands or well known stylists but can't always afford it. Driven by promotion
Low maintenance - She might have long hair, low maintenance styles, colour 1 or 2 times a year - or not at all. She is not too worried about her style but like to look nice. Might have kids (or not) and visit the salon 8-14 weekly to keep it ‘tidy and healthy’ as a maintenance. By the time she realises she needs a cut and rings around it’s another few weeks until she gets into the salon.
Loyal Client - IF they need to move their existing appointment it’s very hard to find a new suitable time with their stylist therapist or salon. - thus interrupting their forward planned scheduling
It is worth noting that:
1. the thing every persona has in common is that they want to look good.
2. for all persona’s, ‘last minute’ is JustBookMe’s focus
HOW WILL THIS PRODUCT BE SOLD?
This is an online product (mobile & web)
Users will primarily be found using referral mechanisms, especially Facebook. In the first instance users will be encouraged/incentivized to recommend friends to use JustBookMe.