Blackhorse was great to work with. She was quick to answer questions and provided different options for me to look at. Starting out, I had a different direction I wanted to go with my logo, but after Blackhorse presented this option, I kept going back to it. She took all of my feedback and gave me exactly what I wanted and the end result is beyond what I had hoped for.
Some things that I love about this logo are that it catches your attention and is easy to read, the CTS can be used independently, and the T is fun, but still very professional; the outstretched arms are welcoming and inviting! It really speaks to what my company is all about. I will be using Blackhorse to complete more jobs for me in the future.
How Ronjonb started their logo design journey
Who are you known as?
Choose your own career.com
Tell us a bit about who you are and the people you reach
Help us change the world! We are a career / life site dedicated to providing cpeople a first port-of-call for career research. We do that by showing the most relevant career paths based on their personal likes / dislikes (eg their course, how much they enjoy people, etc). The key is that we distill the information in a fun, non-prescriptive, and approachable (eg non-overwhelming) way to help guide our customers into fields where they might like to do further research.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The design has to be fun, but professional enough to be taken seriously -- right now we're targeting high school / college kids but we need a design that will let us eventually target mid-life career switchers.
Ideally the logo should be fun, approachable, and non-prescriptive, as well as appeal to the mass market. Our information / approach is also data-driven.
Thank you for reading! We really appreciate your time and hope you're able to take on this project.
*update* The team decided that balloons are where we're taking the brand, each entry should be centered around that theme. We also do not want any reference to graduation (this will get in the way of eventually moving to career switchers). Lastly, each entry should have a miniature logo in the corner in order for us to use in various places on the website. Thank you!