Business: Digital marketing agency that's currently focused on search marketing (SEO and PPC). The name "Inflo" is just a shortened version of "inflow," which is defined as "a large amount of money, people, or water, that moves or is transferred into a place." I'm in the business of making my clients more money via increasing traffic to their website (i.e. inflow of money/people to their website).
Target market: I primarily work with companies in the technology sector, both hardware and software.
Values: The logo should communicate growth. I also want to convey a sense of approachability. SEO is sometimes considered mysterious, so I want to avoid that representation.
Style: I prefer flat, minimal designs. I'm not sure if I want "Inflo" emphasized over "Digital," but I'd like to see versions for both. Even though the name "Inflo" could be a reference to money, I don't want any explicit references to money in the logo.
Additional logo inspiration: https://www.pinterest.com/vinnycalz…go-design/