Since I am wanting to attract people with a keen interest in photography, somehow I would like to have a camera icon/graphic as part of my logo. See the attached file for one idea: You could make the "o" in "Tours" a camera with the circular lens as the "o" - like the way the attached example has their "o" a bike wheel.
(Otherwise, I don't really like the blocky font in that example, I only attached it to illustrate this idea of the "o" icon.)
Overall feel should be fun, casual and hip (but still classy), NOT corporate, stuffy, or conservative.
Target demographic is tourists with cameras who are visiting San Diego - a medium/large, sophisticated and coastal city in sunny Southern California. Feel free to play around with things like a sun, palm trees, coastline, etc. in the "San Diego" graphic - as long as it doesn't overshadow the photography/camera emphasis.