We are a "5th generation family farm" and are located near "Prophetstown Illinois". Perhaps worth stating in the logo design.
Our mission is to improve lives by providing quality food and products to our community and region in the midwest US.
We want our customers to feel connection, fulfillment, excitement and hope when they interact with us and our products.
We grow grass fed beef and pastured animal products (including eggs, chicken and lamb) using regenerative and ecologically sound principles.
We sell directly to customers: earth and health conscious shoppers, usually mid or upper class mothers. Average to highly educated, middle to upper age. Customers are typically interested in fitness, nutrition, local food and environmentalism.
We also offer earth-based hand crafts, woodworking, pottery, ecological landscape design, natural building and sustainability education.
Taking care of people, animals and land are major goals and values for us, and we want our love-centric ethic to shine through everything that represents us.