The primary business is the Guide Service which operates under AWAY Adventure Guide Service, but I also have an AWAY Outfitter business under the present label of Kelsey Kayaks. Ultimately the outfitter service will expand to rent other outdoor equipment like snowshoes and climbing gear.
I'd like a symbol for AWAY that can be used before/with the various company names spelled out . I envision a circle or other shaped logo that may includes some outdoor adventure themes whether they be mountains, rivers, sun, trees, etc. and/or activities including hiking, backpacking, kayaking, etc. I don't want it to be too busy, but not too simple either.
This logo could then be used with the various company titles printed in masculine fonts whether it be Adventure Guide Service, AWAY Outfitter, or Kelsey Kayaks. With respect to Kelsey Kayaks I envision the "K"s in both words to be comprised of various colored kayaks, but primarily red and yellow. With the guide service fonts I like the colors of green, brown, black, white and gray, but am not opposed to seeing other colors including red. I'm not envisioning the slogan being a part of the logo, but I could warm to the concept if it works.