We want a sophisticated, masculine, simple logo. This logo will be used as the main visual on the side of our food truck, as well as on our website. Our food truck serves simple, healthy, hearty food using whole ingredients; our meals will be a combination of eggs, meat, cheese, spinach, and veggies mixed in a saute pan. Our target audience is health-conscious working professionals who value convenience and quality. We're also targeting fitness enthusiasts through events (races, cross fit competitions, soccer tournaments, etc).
Update: We like some of the saute pan designs we have. We'd like to explore one more concept before making decisions on finalists...
Because our food will be cooked over fire, and there's a "caveman" element to our menu, we'd like to see some designs focused around fire and ancient cooking.
These logos should have a hand-drawn, sophisticated, masculine feel. No forks, spoons, pans, etc. Just use of flames, fire, wood or other ancient cooking icons. We'd like all of these logos to be "enclosed" in a circle or some related form.
Thank you all!
Final Update: For any new designers, the primary visual we'd like to see is a saute pan flipping ingredients over an open fire. The look should be hand-drawn, simple, and sophisticated (not cartoony). Thanks!