Very original, creative, and technically polished illustrator.
How smohr started their logo design journey
Who are you known as?
Grizzly Bar & Grill
Tell us a bit about who you are and the people you reach
Princess Cruises Land & Sea Vacations guests traveling throughout the state of Alaska. Average age of 50, married couples. Also families traveling together – often up to 3 generations. Many opt for a Land & Sea Vacation because it is the best way to see Alaska and not necessarily due to an affinity for cruising.
Secondary Audience: Independent travelers visiting Denali National Park and staying near the park entrance.
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Princess Cruises owns the largest and finest hotel in the Denali National Park area, Denali Princess Wilderness Lodge. The lodge sits outside the Denali National Park entrance in an area locals call the Denali Canyon. Grizzly Bar & Grill is the new name for Base Camp Bar & Grill at Denali Princess Wilderness Lodge. Light wood is the primary material used on the interior of this restaurant. The restaurant will have a casual lodge feel with burgers, fish and chips, sandwiches and salads on the menu.
Create a logo that identifies Grizzly Bar & Grill as a casual, comfortable restaurant at an upscale wilderness lodge. The logo should convey an atmosphere that is warm, inviting and a little rustic.
Possible uses for the logo
• Aprons / Uniforms
• Property Map / Directories / Table Tents
• Print & Online Advertising (Denali Chamber Map, Alaska App, etc.)
• Denali Dining Shuttle exterior (provides transportation between restaurants and lobbies of both Denali Princess Wilderness Lodge and McKinley Chalet Resort)
Vector logo file in horizontal and vertical orientations, in B&W / 4c Process / Spot Color versions.
PMS colors and typefaces used in logo