Thanks to Noven for a unique design for my business and for the understanding of my brief and feedback.
Noven is a true professional and I would certainly be happy to work with him again on other projects
How GS CrossFit started their logo design journey
Who are you known as?
Golden State Crossfit
Tell us a bit about who you are and the people you reach
We are a CrossFit gym in Los Angeles, focusing on functional, body weight movements.
What industry do you think your business is most related to?
Games & Recreational
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want our gym logo to convey fitness, energy, and simplicity. It should be aggressive, but simple. We want a logo that will be recognized as California or Los Angeles specific. We like the sample image provided (it's the logo for a gourmet hamburger restaurant in the city near us). We've been visualizing the state of California as part of the design, or the California Grizzly bear, or a bear paw, or something else but that's not totally necessary.
-The design should not include too much of a gradient. That looks good on the web, but is difficult to pull off for printing merchandise and apparel.
-The design works well on the web when it's optimized for horizontal space, but does not necessarily have to be this way. If there is a vertical design that looks good we're open to that as well.
-Some of the other CrossFit gyms incorporate images of the equipment as part of their design, like kettlebells and barbells.