Our target user is about 70% female and 30% male, so the focus should be on women: female, 18- 36 years old, independent, they have money, like to go out several times per week, aren't married, are educated.
BUT the look should not alienate men.
As some examples you can look at twitter, LivingSocial, Groupon, Lifesta, GuiltCity, buywithme, KGBdeals, skype, facebook, apple.
We really like the smplicity of skype, apple, twitter: light, fun, simple to read, modern, minimalist, easy to remember.
We want something hip and trendy, fun and fresh but DIFFERENT from all the rest out there. Then name itself should be distinctive and easy to read yet stand up as a mark in itself.