Rightamin is a pre-launch startup. The business model is simple, Rigtamin provides consumers with the ability to select any supplement brand and product they choose, then package those products into daily packs, and send a 30 day roll of daily packs monthly. *The daily packs will ONLY contain supplements that come in pill and capsule form.
PROBLEM WERE ADDRESSING: Heavy vitamin users, those that take more than 3 different supplements a month, dislike the ordering, organizing and clutter that comes from all those bottles. They have looked at (and probably even tried) online, personalized pill pack companies but they don’t have the brands they like and they are not all that fired up about the generic pills that come through these services.
THE RIGHTAMIN SOLUTION: Rightamin is an easy, online service that sends these heavy vitamin users a monthly, customized, daily pill pack solution with the brands and products they love and choose! Think PillPack meets Vitamin Shoppe!
We believe the target audience for the product will include:
- Health concious consumers taking multiple supplements
- Consumers who shop online
- 2 types of consumers: a.) millenials who are focused on performance (workout people) b.) Gen X and Boomers who are focused on quality of life and health maintenance
- Discerning consumers who are specific about what they want, do research, and have built an awareness of the options available to them, what works and what doesnt.
- Travelers, who are annoyed at having to pack their supplements.