assetback needed a new logo design and created a contest on 99designs.
A winner was selected from 104 designs submitted by 24 freelance designers.
When Hell Freezes Over Ice Cream Co.
Super hot (spicy) ice cream products marketed in a food truck environment (hip).
Think hip and fun. Incorporate a devil and hellish figures into the logo (not Halloween, more Dante's inferno - gargoyles ). Not too cartoony, but with a little character uniqueness. Mix in the blue freeze over the hell red. Main character should be the devil.
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