***UPDATE AS OF THURSDAY, APRIL 23 @ 4:00 PM***
Our prize is GUARANTEED now! We've also updated our core color choices.
***UPDATE AS OF WEDNESDAY, APRIL 22 @ 11:00 PM***
We've gotten some very good designs thus far. Most of them follow very closely what we've outlined in the design brief below, which is awesome! We are excited about the direction those designs are going, and we'd love to see more in that style.
That being said, for those risk-takers who are willing to help us explore deeper, we'd love to loosen up some of the restrictions (specifically the Myriad Pro element and "maybe" the abstract mark element) and ask you to just give us your best shot. We'd love to see a beautifully crafted text element with a "custom" or "adapted" font possibly.
***PLEASE READ THE ENTIRE BRIEF TO GET A FULL IDEA OF WHAT WE ARE LOOKING FOR***
We want an fresh logo for Forest Park Church that communicates who we are and helps us appeal to everyone, especially millennials and their families, in our large community. This logo needs to be something that people would enjoy wearing on a t-shirt or having on a bumper sticker on their car.
***THINGS WE WANT***
1. A logo that works well in one-color and in full-color across a wide array of media (print, video, screen, mugs, t-shirts, etc.).
2. Incorporate our website into the design of the logo in a subtle way (soon to be forestpark.church).
3. Must include a key pictorial/abstract mark that can be broken out and used as a stand-alone design element across all of our other designs.
4. Creatively incorporate the idea that we are "one church in multiple locations." This should be done in a self-explanatory way that even someone unfamiliar with our organization might understand by looking at our logo.
5. We need people to recognize that we are a church based on our logo without hitting them over the head with it. Our current logo fails at this. The simple inclusion of the word “church” may be the answer to that.
6. Most of our building signage and other collateral currently uses the Myriad Pro family. We want this font incorporated somewhere in the logo, though the entire logo does not have to be just Myriad Pro. We are especially fond of the Light, Semibold, and Bold variants.
***THINGS WE DON'T WANT***
1. The name “Forest Park” isn’t necessarily as important as it was before we launched multiple campuses, but we are kind of stuck with it. While the design should still center around that name, WE DO NOT WANT A LEAF OR A TREE or anything else resembling nature specifically. The idea would probably be to keep “Forest Park" as the largest element, but maybe de-emphasize it by making it all lowercase or something. Just ideas for you to play with.
2. This is really important: While you are welcome to explore the "FP” idea (like our current logo), we're pretty worn out on it and looking for something fresh. WE’D REALLY PREFER TO STAY AWAY FROM THE MAIN DESIGN ELEMENT BEING A BIG “FP.” Nobody in our community really knows what that is when it stands alone, yet we are the largest church in our community.
3. We don't want anything "church-y," like a cross (unless it's hidden in the negative space somewhere like our current "FP" logo). No doves, no steeples, stained glass, ribbons, olive branches, Bibles or anything in that realm. None of these things appeal to our target audience.
4. Our “Vision” and “Strategy” may change over time, but our logo should remain constant. Therefore, it is not advisable to draw inspiration from those two elements to design the logo. I have included them in our brief simply to help you understand what we’re about.
5. Our overall design style is clean and tight, so rough edges, textures, etc. aren't really what we're looking for.
***PLEASE DOWNLOAD THE ATTACHED DOCUMENT FOR VISUALS***
In the attached document you will find a PDF containing some information about our current situation, as well as the Myriad Pro font, which we use for a lot of our design work.
PDF Page 01 - This page shows an idea of a direction our in-house media team has been playing with. We are not married to this idea, and we welcome a completely different idea if you’ve got a better one! We think the main thing it lacks is a key pictorial/abstract mark, and that’s one of the biggest reasons we’ve opened this project up to other designers. The Sprint logo's yellow mark representing a pin drop is a great example of this. We especially like that that mark could also be broken out and stand alone as a design element across the rest of their marketing collateral (as a background texture, or a bullet point, or stripes across a page, etc.).
PDF Page 02 - This page shows our current logo situation. It's a bit of a disastrous hodge-podge of various logos and icons. We ultimately want to consolidate all of these logos into a few essential logos. We also want them to be cohesive and look like they belong together (see the entire Microsoft family of products for an example of what we mean about looking cohesive together). We are not interested in individual campus logos. We just want one main Forest Park Church logo that works well for all media applications (web, print, video, mugs, pens, t-shirts, etc.). This project in particular focuses on just the main Forest Park Church logo, but we would be open to working with the right artist on the rest of the logos if we find a great fit.
PDF Page 03 - This page shows our updated color palette that we are getting close to rolling out. It is based on the Flat UI Colors palette with some tweaks, and we think it's the right fit for our updated brand. We are looking at the idea of using turquoise, navy and gray as our main colors, but we are open to other options.
PDF Page 04 - This page shows our Vision, Strategy and Core Values designed as wall signs to fit our brand identity. These are just some examples of our style sense. As I said previously, it is not advisable to draw inspiration from these elements to design the logo. I have included them in our brief simply to help you understand what we’re about.
This is all I can think of for now. If you have further questions, please feel free to contact me. I'm happy to help! Thank you for your efforts.