Tactical Off-Grid, TOG is a new brand entering the marketplace needing to establish itself in the tactical bug-out/military gear industry. Initially, TOG will create a brand niche through creative, compelling apparel designed to appeal to military and bug-out enthusiasts (similar to the trendy, popular No Fear campaign of the 90s). The brand will expand into bug-out survival gear such as backpacks, supply bags, gloves, tactical accessories, and outdoor gear.
Targeting young to middle age survival enthusiasts. Our target audience also tends to be interested in guns, weapons, home protection, camping, hiking, hunting, and the outdoors.
Seeking a trendy, yet sturdy, robust logo that will be not only fashionably appealing, but also representative of the industry and viewed as a tactical/survival brand that has a cool, hip image.
Seeking a symbol/icon that can be used as a design element throughout campaigns. TOG should be the primary name, however, Tactical Off-Grid must be spelled out within the logo as well for now while brand awareness is being established. Prefer to stay away from literal interpretations of the industry such as guns, weapons; however, a creative spin and inclusion of such elements is acceptable.
• 2 or 3 colors; will want black & white versions of the logo as well after primary color version is established
• Will be used on print materials, web, silk screening and embroidery, so must replicate well in all of those forums. Not overly complicated.