Deleted a few attachment photos for suggestions that are not working.
We wish to thank everyone for their hard work! We are excited to see so many designers participating in our contest.
The purpose of this update to provide additional guidance after reviewing the designs to date.
Logos with a backward “P do not work. We understand the graphic nature of this approach but it’s too difficult to grasp.
Logos with a “P” that looks like a question mark (?) do not work.
Most pf the “P”s with sloping stems to match the slope of an “A” do not work.
Most of the triangular “P”s with sharp points to look like “As” do not work.
Unless you have a real winner then please abandon designs with this approach.
If the meaning of a logo requires a written explanation then it’s too complex. If a logo is offered then it should be simple, timeless and elegant.
Designs with features from the wrong direction such as crosses and cursive writing will be eliminated without comment.
Due to time constraints, we will eliminate any of the above designs without comment.
END OF 10/30/15 UPDATE
IN THE RIGHT DIRECTION
• A minimalist style.
• Professional and timeless.
• It should convey quality, patience, reassurance, calm and caring.
• We are open to a modified typeface.
• We are open to the play of positive and negative form.
• We are open to the play of light and space.
• We are open to incorporating the double entendre of “patient”, explained here:
Patient as a noun.
The intention of our firm is to align with our clients’ primary focus - their Patients. In healthcare, patients are considered the customer. Healthcare administrators often speak about the “patient experience” much like a retailer would speak about the customer experience. Combine our client’s focus with our services and the firm name becomes Patient Architects.
Patient as an adjective.
Patience is a virtue in construction projects, so those involved must often tolerate delays and problems without becoming annoyed or anxious.
Employing the double entendre is not a primary design criterion. It’s better to achieve a great design around the noun only than to end up with a half-baked noun-adjective logo. If you can pull off the double entendre, great. If not, that’s OK.
IN THE WRONG DIRECTION
• Logos that looks like large corporations.
• Medical clichés like the Red Cross symbol, bandages or a stethoscope.
• Architectural clichés like T-squares, 3D buildings or floor plans.
• Other clichés or symbols like light bulbs, brains or halos.
• Clichés are too unsophisticated for our target audience.
• Script or cursive fonts.
• Typical Nike swooshes or stylized people swooshes.
• The logo will be used on business cards, stationary, drawing sheets, project communication forms, construction site sigange, website and social media.
• Since the logo will copied in black and white on paper, it must be reproducible in black and white. Here's why: the most economical form of reproducing our large format construction drawing sheets (ARCH D) and some project communication forms is black and white. Therefore, the logo must read in black and white. However, this requirement should not drive the logo design or eliminate color since we will also have presentation sheets, website, business cards that could display a color logo. Therefore, we are willing to accept some degradation in the reproduction quality of a color logo when converted to black and white.
PINTEREST LOGO BOARD
Each pin has a comment so please be sure to read them for additional clarification.