GregK got their new logo design by running a design contest:
Create the next logo for TAP
Check out GregK's Logo design contest…
Games & Recreational
The Adventure Portal (TAP) is a free, interactive community-based website focusing on outdoor pursuits, primarily within the Western United States and Canada. It will have daily blog-style inspirational content across multiple activities and geographical climes (Ocean, Mountains, Desert), including videos, photos and trip articles. Activities like Stand-Up Paddleboarding, Surfing, Kayaking, White-water Rafting, Cross-country and Downhill Mountain Biking, Hiking, 4X4 Offroading and Climbing will all be covered. TAP will also provide free detailed information (downloadable maps, descriptions, photos, video) on a multitude of activities and the areas where they can be pursued. Target Audience If a demographic has to be placed on the end user TAP is targeted towards 29 – 55 year olds, however we feel it is equally important to focus on the psychographics. The TAP user is an individual who has an adventurous personality, the desire to experience new activities and also enjoys belonging to like-minded groups. They may not be an elite athlete themselves, but they have typically enjoyed a number of outdoor sports in the past and feel part of the outdoor community.
Logo types to explore
The ideal logo design should: - appeal to the sensibilities of predominantly the X-gen without putting off the Boomers or the Y-gen. - inspire an attitude of adventure without leaning towards one particular past time or culture. - fit comfortably across the polarized industries of Ocean and Outdoor. - express a modern sensibility, with a clean, modern font Some example logos are: (1) Adventure Portal - Our original logo design was done for when the site was conceived to be just about California (thus it uses the sate animal, the bear, and the outline of California). While it doesn't fit the scope of the site we're imagining now (western US & Canada), we like its boldness and visual impact. 2) Mammut - clean, modern logo with a bold, powerful font and a strong image, the elephant suggests strength and power (3) Dakine – Simple text logo, but clean, modern feel with a unique flair (4) DC Shoes - Bold, high-impact font and the text looks like a chain, suggesting strength, some association with sickle and hammer symbols of the old Soviet Union (5) Quiksilver logo - Great graphic element that incorporates mountains and waves and can be used as a symbol of the brand on its own Some examples of things we don’t want: • A brand like Kuhl clothing (www.kuhl.com) has a great logo with a small, high-impact graphic, but the graphic is solely about the mountain elements. If a graphic element is used, it needs to convey all three climes: Oceans, Mountains and Desert. • The North Face (http://www.thenorthface.com/en_US/) has an over-stylized logo that has no visual appeal, with a generic font. The graphic element does not add any meaning to the logo that conveys any aspect of the brand image. • Gramicci (http://www.gramicci.com/) uses a modernistic font in their logo that is hard to read, with a stylized “G” that doesn’t add to the brand image. We have a Web site prototype up which gives a good understanding of the brand and its styling: http://www.wix.com/stormroo/theadventureportal2 We are currently using: • red and black as company colors • lowercase IMPACT font • the tagline “TAP into adventure” taken from the wording of the adventure portal Possible logo ideas: - Maybe all-uppercase "TAP" with a graphic element that melds waves, mountains and a desert symbol? - Maybe all-uppercase "TAP" with some circular "portal" symbol incorporated as part of one of the letters, that suggests a portal into adventure, or a portal full of adventures?
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
GregK collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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