1) for those designers incorporating a character, please look at the logo and little character on socialmediaexaminer.com for a similar "friendly roaming camper" visual character that might work well in this logo
2) we don't want a cluttered complicated logo OR a simplistic, single colour logo that is too simple and boring. The logo/character on socialmediaexaminer.com is a good reference for a good balance between enough colour and complexity without being overboard or too simplistic and boring.
3) maybe try to use more "natural" camping colours rather than high intensity colours
4) try to avoid using cars, caravans, motorhomes as we want more of the "natural", tent / camera / camping / nature / hiking feel
5) use at least 2-3 main colours in the logo as a single colour is a little limited/boring
6) this logo needs to look good small AND large so make sure you create a simpler outline "stamp" version if it gets hard to identify when reducing the size
7) Would be good to have the option to append a country onto the logo also (e.g. Roaming Camper Australia) as we may licence the app to other countries and may need a local version of the logo for each country (e.g. simply with country name appended to the same logo).