I have attached a map of the forest - it's only a draft version but you can get an idea about what's going on there.
PARK DESIGN AND STYLE:We want to inspire: authenticity, friendliness, children friendly, nature, seasons, movement, exercise, freedom, healthiness, happiness, meditation, quiet, discovery, close to home, free time
Visual elements to be used in building & design: wood, branches, twigs, rope, straw, natural colours (GREEN is mandatory), water & nature is an element to be explored, Romanian folkloric elements
Strong colours used only to emphasize
NOT USING: plastic, PVC, rubber, shiny paints, modern finishing
NAMEThe forest is called "Codrii Vlasiei", hence we want this to be included in our name. The full name is Parcul Codrii Vlasiei - which means Codrii Vlasiei Park. We also need to add the sub-title "natura si aventura" meaning nature and adventure, in order to give the customers some idea about what to expect.In Romanian we use special characters as below: Parcul Codrii Vlăsiei natură şi aventură
IDEAS FOR LOGO
Historically, Codrii Vlasiei were the forests outside Bucharest where Robin Hood type of activities took place, people running from authorities, hiding when wars took place etc. We could potentially get some inspiration from this history.The logo should inspire safety as a forest can be perceived by many (especially women) as an unsafe place – this perception has deep roots in Western & Eastern European culture.
Include a visual – a simple image, preferably in colour – to symbolize the whole park.
This image may include all elements the park will have as described at the beginning of this document (tree top adventure, cycling, running, eating good healthy food, bow&arrow, walks, running, picnicking, wild animals and birds). BUT FEEL FREE TO SEND LOGOS THAT DON'T INCLUDE ALL PARK ELEMENTS.
The logo will be printed on all marketing materials but also painted or sculpted into wood within the park, therefore simplicity is important.