The Miami Valley Gaming logo will need to represent an ‘elevated cool’ experience in which people will recognize as a ‘Hot Spot’ in a community that offers a variety of culturally rich entertainment.
The name 'Miami Valley' is a nod to the economic and cultural-social region in which the facility is located. Institutions and enterprises in the area, such as Miami Valley Career Technology Center, Miami Valley Hospital , Miami Valley Storytellers , Miami University etc
Target Group: Females – 35+
The logo should:
- be clean and sleek with strong lines but soft edges
- be contemporary
- include a famine feel without losing the appeal of men
- work within a space shown in the Facility Design Examples attached (colours/tone)
- Include the word 'Gaming' (as there are a number of institutes in the area called 'Miami Valley XXXX')
- consider the use of initials for online and social
applications like Twitter
- provide a feeling/tone of 'Elevated Cool'
The logo should NOT:
- be ‘high tech’ in design
- represent any sort of 'theme'
- reference any attribute of Miami - South Beach (Florida)
- include any reference to horses or horse races
- include any reference to table games