CrocBlocks are ABS plastic, injection molded 5th Wheel Travel Trailer levelers. Don't know
what a 5th Wheel is? There's always Google.
We want you all to have carte blanche as much as humanly possible. We believe that an
artist is best left to work their magic. But even an artist needs a starting
point, so let's start with the emotional strings we want plucked by our logo.
First and foremost; camping is a leisure activity, so the logo must have a fun aspect
either in the icon or the font or both. Whimsy is not desired. We don't want a
picture of the actual product in the logo icon design. Evoke it. Draw from the
product its foundational, cool, unique aspects. Think Scan Design remodeling
Disney World. Serious fun. Our demographic is the 49-65 crowd. They're nobody's
fool. They've spent their collective lives being bombarded with logos and
adverts. They have just as short an attention span as the grandkids whose
attention span they complain about. They want it now and they want it brief. Hit
it and quit it. Design tight and you will win.
Secondly, the colors: Less is more. Keep it blue and green. The product is blue, Pantone
2937C to be exact. Green is up to you. We want contrast. The logo will be
molded into plastic, so it needs to work in bas relief, and all in blue.
Lastly, we need to see an original font. I have Microsoft Word. I know what they all look
like. We are looking for something MODERN.
The logo will be the fixture we build our website upon. We have a one page website in
the works. We like things streamlined. We
have faith in this process. I have faith in your art. We are the patrons of it.