Hi everyone. I am starting a new self serve frozen yogurt shop chain in Thailand. The look and feel of the yogurt shop will be using natural materials with cool looking chalk board art. See attached photos of the 3D concept.
The target audience will be western tourist, chinese tourist, western expats, international students, and local thai,
I want the main part of the logo to be the word "VAVA" on the first line with large bold font with the 2nd line less prominent "frozen yogurt." I like the concept of using the triangular shapes of the letters in VAVA. I don't want the letters to be so close together. A little white space between the letters is ok. I think the logo could look good with a round or oval border around it.
Please see the attached photos of sample "VAVA"s. I would like to see different versions of the logo in different colors (black & white) as well as the use of colors. I think pastel colors could work, but I am open to this.
I hope this one shop will turn into multiple shops. I want the logo to have a look and feel of a large international brand (instead of a mom & pop operation). Self serve frozen yogurt in Thailand will be considered relatively expensive, so the look of the logo should be more hip, cool, and trendy than the standard frozen logo. However, there should be some fun in the logo as well because the product is fun.
Thank you for joining my contest.