The design of the logo should be fairly simple and geometrical. The value it represents is that the items under its category are strong and simple. For instance, work tables are built strong to last yet are very simple and functional
It should also have some room to add a slogan, more specifically an area where text can be added. See regency reference logos
Our current logo looks like the one below. It needs to be slapped onto stainless steel items. I want the logo to be a little bit easier to see against stainless steel.
The image with the chef was just cropped off from pic art found online. There is no need to include anything like the chef in the final image.
The purple background is just a piece of paper and has nothing to do with the logo
Also this logo will be printed in black on boxes too (boxes go up to 6-8 feet long)
There is also no need to integrate the fairwayeq.com logo inside of the logo. I prefer any sort of slogan or web domain to be at the bottom (but not in the logo), that way there's more flexibility in what we can do with the logo.
The "Wells" or "UPS" logo are good examples. "Rubbermaid" and "Mars Air" does a good job with the bottom description as I had mentioned