Simolio clearly read my brief and submitted a very interesting design. They were responsive to my feedback and made some really great edits along the way. I'm very happy with the final result!
How ChefTroyBlack started their logo design journey
Who are you known as?
Southern Fire & Food
What’s your company slogan?
A School for Cookery
Tell us a bit about who you are and the people you reach
Southern Fire & Food is a restaurant & cooking school centered around BBQ/grilling and authentic Southern Food highlighting the heritage of the South. Our target customer base is food centric, hip, downtowners.
What industry do you think your business is most related to?
Other color requirements
I'd like to explore the following colors:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Any new design submitted should be round in shape. I've attached a design that we are looking at that's round that we like. The words Fire and Food should be smaller than the word Southern. I would like to incorporate a chef's knife into the logo and possibly a rolling pin. The last two files attached show fonts that we like with the words "Southern" and "Fire" and "Food". We are not set on these fonts, but we like the style of them. We do not like Western looking fonts that have a center notch in each letter.