Userpeek is a SaaS-Company where customers (B2B) can get user testings (screen- and voice-Recording) of a given website, app, prototype, actually any given Link.
Customers are SME's, Agencies, Large Enterprises all over the world.
It is a Analysis and Research Tool to improve UX, Product and Marketing efforts.
The Name Userpeek describes the process of getting insights about user behavior and user feedback - to find out more about the users needs, problems and habits.
We found icons like an eye or a magnifying glass to express immediately the purpose of this service - but it is not mandatory to use that in the logo.
The colors light blue and dark blue (like cyan and submarine or any similar ones) express the scientific and technological approach, in the same way that it is a Software-as-a-Service-company. Cyan for he modern, easy and innovative approach, submarine (or any darker blue) for deep understanding of the whole business behind to help b2b customers to reach their goals (improving revenue, growth, conversion etc.)
We need a logo that is used on a website (horizontal), on an app (one symbol or sign).
(Later on, we'd like to have the logo animated, that is why we wanted to have an abstract one - but this is also not mandatory and not part of the order but maybe good to know.)